TPPA Summer Conference

Posted in Uncategorized on June 15th, 2010 by Amy

The annual Texas Professional Photographers Association’s summer conference in Kerrville was great, once again!

Sunday’s topic was “How to be the Happiest Baby Photographer on the Block.”  The photographer let us in on her workflow, the benefits of having a small staff, the secrets to her success, and her favorite merchandise item that almost every single one of her clients purchases (album).  I walked away feeling confident in the fact that I follow all of her practices as far as dealing with clients, posing, and lighting.  And she inspired me to find a studio space so that the business can grow, get help with sales (since I’m terrible at it), and to find a supplier of beautiful albums that we can begin to offer.

Yesterday’s topic was “Successful Marketing.”  The photographers flooded Emily and I with tips on how to make a marketing plan and stick to it, how to create eye-catching advertisements, how to get a buzz going about the studio, and how to make a successful sale happen.  Thanks to this full day of information, we may have our first one-day sale!  Watch for it!

Then we headed out to The Farm with our families for dinner, swimming, tractor rides, and games.  And then back to the hotel for the after-party, complete with wonderful desserts, loud music, and lots of laughter!

It was so much fun!  I’m refreshed, energized, ready to look for a studio space, ready to make some changes!