CFPA Yearly Conference

Posted in Uncategorized on February 18th, 2007 by Amy

The Children and Family Photographers of America conference I just got back from was fantastic, exciting, just packed with information on how I can run this business better, how I can make this a wonderful experience for everyone who walks through my doors.

 The three immediate changes I’m making:

  • Updating my image.  I’ve chosen to go more elegant, with my red rose faded to grey for the base of all of my new material.  I’m in the final stages of using this design for new business cards, pamphlets, price booklets, and even the website.  I love the more polished look!
  • Being more grateful.  A quote that was in another photographer’s pamphlet was “Our greatest compliment is to see you again… next to that is your referral.”  Your referral is an incredible gift- it means you really love what we’re doing and want friends and family to have the same experience.  So why not thank you for every new client you send our way by giving you a free 8×10 print from any future portrait session so that you can come create new memories and beautiful heirlooms?
  • Changing product lines.  Thanks to two companies being represented at the tradeshow, we’re now moving to a new purse supplier and jewelry supplier.  The bags are made out of a slick, durable microfiber that looks and feels like it would stand up to a beating or a grape juice spill, with lots of sizes available.  And the jewelry is all sterling silver or pewter and is sealed with a clear acrylic, making each piece completely waterproof.  I was wow-ed!